The Startup Success Podcast

Information you need as a startup, indie or microISV.

Posts Tagged ‘iTunes

Startup Succcess is now on iTunes

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We're on iTunes!

We're on iTunes!

Got the approval early this morning: The Startup Success Podcast is now on Apple iTunes at:

You should be able to find it at the iTunes Store in 1 or 2 days, according to Apple.

The how-to:

If you’re interested in knowing how this gets done circa Oct. 2008 from, here’s how:

  1. Upgrade WP storage – that lets you upload and serve out podcasts.
  2. Take the WP feed and burn it at
  3. At FeedBurner, under Optimize, fill in all the Smartcast stuff. Keep descriptions short and make your point in the first few words – that’s what people see in the Description field in iTunes. Avoid abbreviations! – no matter what you try it will look like “& nbsp” either in your feed or iTunes.
  4. Take the time in Feedburner>>Optimize>>FeedFlare to give your listeners/readers as many options as make sense for subscribing: subscribe by email, use Add to Any, etc. Think of this feedburner feed as your secondary feed – as of now, WP does not allow you to replace it’s feed with it, so offer it alongside.
  5. See this Apple support post for a current working link to submit your podcast to iTunes, prep it, etc.: also see this much more detailed version:
  6. Before you submit, go into iTunes>>Advanced>>Subscribe to Podcast… and give it your feedburner feed to validate.
  7. When submitting, be patient. It takes about 5 minutes for Apple’s servers to grind through validating your feed.
  8. You’ll get an email saying you’re successfully submitted in about 20 minutes.
  9. You’ll get an email saying you’re in in about 12 hours.

Written by Bob Walsh, Self-Funded Startup Consultant

October 9, 2008 at 7:10 am

Posted in Admin

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