The Startup Success Podcast

Information you need as a startup, indie or microISV.

Archive for September 2010

Show #83 Brian Noll; selling developer tools to enterprise

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The Startup Success Podcast

The Startup Success Podcast

This week Bob and Pat interview Brian Noll, co-founder of Code Complete Software, on how his company markets developer tools to enterprise. Brian’s firm is the North American marketing force for JetBrains and other software companies who want to crack the enterprise market.

If you think you know how to sell to enterprise, realize this: we’re in a recession, Open Source has changed the game, and in this podcast Brian is kind enough to share the new rules.

And a quick word about our sponsor, InfluAds. If your startup’s market is other startups, web developers and designers why not reach out to them through with a small, tasteful ad at sites they already read? That’s how InfulAds works. Act now, mention “SSP” and save 20% on you first ad buy. InfluAds.com – ads for startups by a Startup.

Download Show #83 here: Show #83 Or if you prefer, Subscribe to the podcast in Apple iTunes.

Bob Walsh is on Twitter at http://twitter.com/bobwalsh or you can email him at bob.walsh@47hats.com.

Patrick Foley is on Twitter at http://twitter.com/patrickfoley or you can email him at patrick.foley@microsoft.com

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Written by Bob Walsh, Developer & Content Marketing Consultant

September 27, 2010 at 5:54 pm

Posted in Podcasts

Show #82 Ash Maurya: the one person lean startup

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The Startup Success Podcast

The Startup Success Podcast

This week Bob and Pat wrap up our interview with Ash Maurya about applying Lean Startup practices to a one person startup for fun and profit, testing your startup, how to pivot if you are not getting results and more.

Ash is both a leading light in the Lean Startup movement and is the founder of BoxCloud.com, CloudFire.com and CloudStack.com.

And a quick word about our sponsor, InfluAds. If your startup’s market is other startups, web developers and designers why not reach out to them through with a small, tasteful ad at sites they already read? That’s how InfulAds works. Act now, mention “SSP” and save 20% on you first ad buy. InfluAds.com – ads for startups by a Startup.

Download Show #82 here: Show #82 Or if you prefer, Subscribe to the podcast in Apple iTunes.

Bob Walsh is on Twitter at http://twitter.com/bobwalsh or you can email him at bob.walsh@47hats.com.

Patrick Foley is on Twitter at http://twitter.com/patrickfoley or you can email him at patrick.foley@microsoft.com

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Written by Bob Walsh, Developer & Content Marketing Consultant

September 20, 2010 at 7:11 am

Posted in Podcasts

Show #81 Ash Maurya: Effective Startup Market Research

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The Startup Success Podcast

The Startup Success Podcast

This week in the first of a two-part podcast, Bob and Pat talk with Ash Maurya about both the Lean Startup theory and the gritty details of how and why you should do market research before you start cranking out code. If you’ve never done market research for your startup, you are going to want to take notes – this is what you need to hear, and do. Ash is both a leading light in the Lean Startup movement and is the founder of BoxCloud.com, CloudFire.com and CloudStack.com.

Apologies for not having a show the past two weeks: work demands and family issues for both Bob and Pat got in the way. Now that things are somewhat back to normal, we will be taking steps to make sure there’s a new Startup Success Podcast every Monday afternoon (PT).

And a quick word about our sponsor, InfluAds. If your startup’s market is other startups, web developers and designers why not reach out to them through with a small, tasteful ad at sites they already read? That’s how InfulAds works. Act now, mention “SSP” and save 20% on you first ad buy. InfluAds.com – ads for startups by a Startup.

Download Show #81 here: Show #81 Or if you prefer, Subscribe to the podcast in Apple iTunes.

Bob Walsh is on Twitter at http://twitter.com/bobwalsh or you can email him at bob.walsh@47hats.com.

Patrick Foley is on Twitter at http://twitter.com/patrickfoley or you can email him at patrick.foley@microsoft.com

URLs mentioned/relevant to this show:

Written by Bob Walsh, Developer & Content Marketing Consultant

September 13, 2010 at 12:49 pm

Posted in Podcasts