Show #83 Brian Noll; selling developer tools to enterprise
This week Bob and Pat interview Brian Noll, co-founder of Code Complete Software, on how his company markets developer tools to enterprise. Brian’s firm is the North American marketing force for JetBrains and other software companies who want to crack the enterprise market.
If you think you know how to sell to enterprise, realize this: we’re in a recession, Open Source has changed the game, and in this podcast Brian is kind enough to share the new rules.
And a quick word about our sponsor, InfluAds. If your startup’s market is other startups, web developers and designers why not reach out to them through with a small, tasteful ad at sites they already read? That’s how InfulAds works. Act now, mention “SSP” and save 20% on you first ad buy. InfluAds.com – ads for startups by a Startup.
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