The Startup Success Podcast

Information you need as a startup, indie or microISV.

Show #83 Brian Noll; selling developer tools to enterprise

with one comment

The Startup Success Podcast

The Startup Success Podcast

This week Bob and Pat interview Brian Noll, co-founder of Code Complete Software, on how his company markets developer tools to enterprise. Brian’s firm is the North American marketing force for JetBrains and other software companies who want to crack the enterprise market.

If you think you know how to sell to enterprise, realize this: we’re in a recession, Open Source has changed the game, and in this podcast Brian is kind enough to share the new rules.

And a quick word about our sponsor, InfluAds. If your startup’s market is other startups, web developers and designers why not reach out to them through with a small, tasteful ad at sites they already read? That’s how InfulAds works. Act now, mention “SSP” and save 20% on you first ad buy. InfluAds.com – ads for startups by a Startup.

Download Show #83 here: Show #83 Or if you prefer, Subscribe to the podcast in Apple iTunes.

Bob Walsh is on Twitter at http://twitter.com/bobwalsh or you can email him at bob.walsh@47hats.com.

Patrick Foley is on Twitter at http://twitter.com/patrickfoley or you can email him at patrick.foley@microsoft.com

URLs mentioned/relevant to this show:

Written by Bob Walsh, Senior Developer

September 27, 2010 at 5:54 pm

Posted in Podcasts

One Response

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  1. […] #83 [link] [iTunes]. This week Bob and Pat interview Brian Noll, co-founder of Code Complete Software, on how […]

    MicroISV Digest 10/11/2010

    October 11, 2010 at 5:35 pm


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