Show #52 Sramana Mitra on Positioning your Startup.
Bob and Pat talk again with entrepreneur and Silicon Valley consultant Sramana Mitra, this time about her newest book, Positioning: How To Test, Validate, And Bring Your Idea To Market. This is the third volume in Sramana’s Entrepreneur Journeys series. This was a fascinating interview that sliced through the what do I build – how do I find my market conundrum. Pat and Bob also talked a little bit about how Pat is positioning his new microISV, Spackle Software.
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URLs mentioned/relevant to this show:
- Positioning: How To Test, Validate, And Bring Your Idea To Market (Volume Three) by Sramana Mitra.
- Sramana Mitra on Strategy.
- Great excerpt from this book.
- Sramana offers free weekly strategy roundtables for entrepreneurs to address positioning, financing, and other aspects of a startup venture. Up to 1,000 people can attend each session, but only the first five who register to pitch will be able to present their business ideas. All attendees are able to join in on the conversations via a live chat.